CHICAGO, Feb. 8, 2018 – Consumers shopping for Hyundai vehicles now have an easier and faster way to buy a car, with the national availability of Hyundai Shopper Assurance. The industry-first program, which modernizes the car-buying experience, was launched in late 2017 in four markets and will begin rolling out tomorrow at participating Hyundai dealers across the country. Additional Hyundai dealers continue to join the program daily with the majority expected to participate within the next few months. To locate a Shopper Assurance Hyundai dealer, visit https://www.hyundaiusa.com/shopperassurance.
Shopper Assurance, first introduced in October 2017, was initially offered at Miami, Orlando, Dallas and Houston area dealers to evaluate consumer interest and business impact. The simplified retail experience had a significant influence on customers who used the program and purchased a Hyundai. Survey data showed that 94 percent of those customers either loved or liked the car-buying process, 56 percent said it played a role in their decision to buy a Hyundai and 53 percent now have a more positive opinion of the brand. 65 percent also said that the Shopper Assurance experience was much better than past car purchases.
“The positive response to Shopper Assurance exceeded our expectations and it’s clear that customers want a more convenient way to buy a car,” said Dean Evans, CMO, Hyundai Motor America, in a news conference at the Chicago Auto Show. “Shopper Assurance is a differentiator for Hyundai and significantly improves the perception of the brand and our dealers. It is now available nationally because of the dedication of our dealers to deliver the best experience possible and adapt quickly to changing buyer preferences with new technologies and innovation.”
The positive consumer response translated to improved business results for the dealers. In the initial markets, Shopper Assurance dealers saw a 43 percent increase in website visits and a 10 percent increase in leads. Most important, dealerships in the markets outperformed national Hyundai dealers in sales growth.
Shopper Assurance Features
Shopper Assurance is made up of four elements that make the process of purchasing a car easier, faster and worry-free.
Shopper Assurance builds on Hyundai’s legacy of innovative customer programs. Examples such as America’s Best Warranty, the innovative job loss protection program during the recession, a trade-in value guarantee offer and many others show Hyundai’s commitment to helping its customers. Hyundai Assurance is now made up of two pillars: Shopper Assurance and Owner Assurance (America’s Best Warranty, Roadside Assistance, Blue Link Connected Care and Car Care).
 Hyundai Shopper Assurance Regional Rollout Survey, January 2018.
Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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