HYUNDAI MOTOR AMERICA SETS ALL-TIME NOVEMBER SALES RECORD

  • Retail Sales up 85 percent
  • Total Volume up 45 percent
  • Hyundai First to Report 40-mpg Vehicle Sales

FOUNTAIN VALLEY, Calif., Dec. 1, 2010 – HyundaiMotor America today announced an all-time record for November sales of 40,723 units, up 45 percent versus 2009. November retail sales were up 85 percent from last year. For the year-to-date, Hyundai has already established a new annual sales record with total volume of 493,426, up 23 percent versus the same 11 month period in 2009, with retail sales up 33 percent for the same period. Fleet sales mix for the month of November was 11 percent.

“We are encouraged by a second consecutive month of strengthening industry retail sales. With Hyundai’s rapidly expanding lineup of fresh, fuel-efficient and high quality products, we’re positioned right in the sweet spot for this recovery,” said Dave Zuchowski, executive vice president of sales, Hyundai Motor America. “Hyundai’s DNA is all about delivering best-in-class value, quality and fuel efficiency. We are equally committed to providing customers with a memorable retail experience as was recently reflected in our improved position in the rankings of the 2010 J.D. Power and Associates U.S. Sales Satisfaction Index (SSI), where Hyundai was the most improved brand in the industry and the top-ranked Asian brand. We have aggressive plans in place to sustain this momentum into December and leverage a healthy holiday selling season to finish out this record-breaking year with a flourish.”

With the first 192 sales of Hyundai’s all-new 2011 Elantra already recorded this month, Hyundai begins a new sales-reporting methodology it hopes all brands in the industry will follow. “The 2011 Elantra is the first of four planned 40-mpg vehicles in Hyundai’s lineup,” said John Krafcik, president and CEO of Hyundai Motor America. “But for us, leadership isn’t how many low-volume special-edition 40-mpg models we offer, but rather how many 40-mpg vehicles consumers actually buy. We aim to lead the industry in the sales of 40-mpg vehicles, and to make this a challenge that everyone can follow, we’ll be the first to report our monthly 40-mpg vehicle sales tally. We’d love to see others follow our lead.”

Elantra, Sonata, and Tucson sales for November increased 41 percent, 72 percent, and 243 percent respectively, while Genesis achieved an all-time sales record of 3,005 units, up 72 percent, marking the 17th consecutive month of year-over-year sales increases for Hyundai’s award-winning premium car. Genesis will be joined by Equus, Hyundai’s all-new flagship, in dealership in December.


CARLINE Nov-10 Nov-09 CY/2010 CY/2009
ACCENT 4,052 3,831 49,191 63,937
SONATA 14,031 8,178 180,659 109,543
ELANTRA 8,631 6,127 119,150 97,506
TIBURON 0 1 0 8,580
SANTA FE 6,967 6,564 71,396 71,079
AZERA 248 248 2,889 3,478
TUCSON 3,042 888 35,553 14,508
ENTOURAGE 0 -2 0 3,422
VERACRUZ 747 459 7,889 9,679
GENESIS 3,005 1,751 26,699 19,535
TOTAL 40,723 28,045 493,426 401,267
MEMO: 40 – MPG CARS
192 192

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000 mile powertrain warranty, 5-year complimentary Roadside Assistance, and the job-loss vehicle return program. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

###