HYUNDAI MOTOR AMERICA REPORTS ITS BEST-EVER FIRST QUARTER AND BEST-EVER MARCH

FOUNTAIN VALLEY, Calif., April 1, 2010 - Hyundai Motor America today announced an all-time sales record for both the first quarter of the year and for the month of March as the company’s all-new Sonata and Tucson clearly connected with new-car buyers across the country.

The announcement was made from the floor of the New York Auto Show where on Wednesday the company introduced its second and third iterations of the 2011 Sonata. The Sonata Hybrid, the company’s first U.S. hybrid, gets up to 39 mpg on the highway, using breakthrough lithium-polymer battery technology. The Sonata 2.0T delivers 274 horsepower from its turbocharged four-cylinder engine, while attaining an estimated 34 mpg.

In March, the company sold 47,002 vehicles, up 15.4 percent versus one year ago, marking the fifteenth consecutive month of year-over-year retail market share gains for Hyundai. And for the quarter, Hyundai Motor America sold111,509 vehicles, outpacing the previous record first quarter of 2006. Retail-only sales data indicates that March marks Sonata’s emergence as America’s third best-selling mid-size sedan, trailing only Camry and Accord, and outselling vehicles like the Altima, Fusion, and Malibu in showrooms across the country. “It’s gratifying to announce these strong results in New York as we introduce three new models, including our new flagship luxury sedan, Equus, to the freshest lineup in the industry,” said Dave Zuchowski, Hyundai Motor America’s vice present of national sales. “We’re confident improving availability of our new products will allow us to sustain this strong sales momentum.”

On a year-over-year basis, Sonata was up 52.6 percent, Tucson was up 129.1 percent, Santa Fe was up 62.8 percent, and Genesis was up 31.9 percent, marking the 9th consecutive month of year-over-year sales gain for Genesis.

CARLINE Mar-10 Mar-09 CY/2010 CY/2009
ACCENT 4,233 5,829 15,288 13,723
SONATA 18,935 12,406 31,747 25,657
ELANTRA 8,225 9,510 23,881 21,795
TIBURON 0 1,891 0 2,910
SANTA FE 9,548 5,866 24,716 16,113
AZERA 225 387 698 1,003
TUCSON 3,084 1,346 8,041 3,678
ENTOURAGE 0 273 0 2,985
VERACRUZ 607 1,587 1,561 4,045
GENESIS 2,145 1,626 5,577 3,945
TOTAL 47,002 40,721 111,509 95,854

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000 mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

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