70 Tucson Fuel Cell CUVs Driving the Freeways of Southern California
Second Hyundai Fuel Cell Owner, Dave Uselton, Offers an Insightful “Day in the Life of a Fuel Cell Family” Video
Web-based Creative Campaign Highlights Everyday “Superhero” Owners Who Are Quietly Changing the World
FOUNTAIN VALLEY, Calif., June 10, 2015 – Today marks a full year of consumer availability for the first mass-produced fuel cell vehicle, the Hyundai Tucson Fuel Cell CUV. This innovative hydrogen-powered CUV has been delivered to 70 Southern California residents, who have since accumulated more than 475,000 miles on their local streets and freeways, all while emitting only environmentally-friendly clean water vapor. The Tucson Fuel Cell CUV offers high-versatility, refueling speed similar to gasoline, and an estimated 265 miles of driving range, comparing favorably with similar gasoline vehicles.
This increasing number of real-world fuel cell drivers and their cumulative impact on emissions reduction marks a major milestone in the continuing adoption of fuel cell technology. Recognizing the important role these consumers are taking in reducing our dependence on fossil fuels, Hyundai is helping to share their story in a variety of ways.
“Over the past year, Hyundai’s Tucson Fuel Cell owners are showing the world today that this technology represents the next generation of zero-emissions transportation,” said Mike O’Brien, vice president, Corporate and Product Planning, Hyundai Motor America. “Building momentum for fuel cell vehicles and their real-world applications, these customers are sharing their experiences of how the Tucson fits seamlessly into their daily lives.”
A DAY IN THE LIFE OF A FUEL CELL FAMILY: THE USELTONS
Dave Uselton, who has been driving the Hyundai Tucson Fuel Cell in California since June of 2014, lives in Dana Point with his family. Dave is a global consultant who travels extensively and is exposed to various worldwide trends in his line of expertise. Back at home, Dave is very involved in music, both in his own band and supporting the music industry, and enjoys kayaking. His wife is very active with rescue dog efforts, regularly visiting local shelters and bringing abandoned animals to various public venues to help increase their exposure for adoption. The entire family has been quick to adopt the Tucson Fuel Cell in this variety of activities, all emissions-free.
Day in the Life of a Fuel Cell Family - Dave Useltontitle
>> Click to view Day in the Life of a Fuel Cell Family video <<
THE LEAGUE OF TUCSON FUEL CELL DRIVERS
As the first automaker with a mass-produced fuel cell vehicle on the road today, Hyundai Tucson Fuel Cell owners are helping to usher in the new era of sustainable, zero-emissions fuel. In a creative campaign hosted on the Tucson Fuel Cell website, Hyundai gives voice to these drivers as the everyday superheroes they represent. They are commuting to work, getting the girls to softball practice, hitting the drive-thru Starbucks on the way home, emissions-free. They’re keeping a low profile, going incognito behind the wheel of the Tucson Fuel Cell—the perfect vehicle for people quietly changing the world, one mile at a time, yet with an unbridled internal enthusiasm.
Eight of Hyundai’s fuel cell customers present their superhero personas with well-known artists creating comic-book-like illustrations of their powers. In addition, three of these superheroes are featured in their own videos:
INNOCEAN USA, Hyundai Motor America’s agency of record, created the campaign which is hosted on the Tucson Fuel Cell website.
TUCSON FUEL CELL ADVANTAGES
The Tucson Fuel Cell alleviates some of the range and utility limitations of traditional battery electric vehicles. The Tucson Fuel Cell maintains the day-to-day flexibility of the gasoline-powered Tucson, so that its driver is able to fulfill their transportation needs without range or recharging-time concerns to their lifestyle.
Hydrogen refueling stations are on the rise, making fueling even more convenient for fuel cell drivers. According to both government and industry experts, hydrogen stations are forecasted to reach around 20 stations by the end of 2015 and approximately 50 stations in 2017.
The Tucson Fuel Cell is an advanced electric vehicle – one that creates its own electricity, on-board, from hydrogen. According to the University of California, Irvine Advanced Power and Energy Program’s study, the hydrogen fuel cell provides comparable total well-to-wheel emissions to a battery electric vehicle. For the Tucson Fuel Cell driver, this social benefit is achieved with greater utility, versatility and without compromises. Consider:
The Tucson Fuel Cell began mass production in February 2013 at the Ulsan, Korea assembly plant that also manufactures the Tucson gasoline-powered CUV. Manufacturing the Tucson Fuel Cell at the same plant allows Hyundai to leverage both the high quality and cost-efficiency of its popular gasoline-powered Tucson platform. For more details on the Hyundai Tucson Fuel Cell, please visit TucsonFuelCell.com.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com