HYUNDAI EARNS FOUR VINCENTRIC BEST VALUE IN AMERICA AWARDS

COSTA MESA, Calif., March 15, 2012 – Four Hyundai models, Accent, Elantra, Genesis Coupe and Tucson earned the distinction of “Best Value in America” for 2012 from Vincentric, an automotive data compilation and analysis firm. Tucson earned top honors in the Crossover Compact Entry-Level category for the second year in a row. Accent won the award in the Subcompact category, Elantra in the Compact Sedan category and Genesis Coupe in the Mid-Size Coupe category.

“Hyundai’s four Vincentric Best Value in America winners reflect the gains Hyundai has shown over the past several years in terms of sales, styling, and overall market acceptance,” said David Wurster, president, Vincentric. “This creates strong residual values, which in turn reduces depreciation cost, thereby lowering total cost of ownership for Hyundai vehicles.”

Vincentric measures cost-of-ownership using eight different cost factors: depreciation, fuel, insurance, opportunity cost, financing, maintenance, taxes and state fees, and repairs. Using a statistical model, the company identified its Best Value in America winners by measuring which vehicles had a lower than expected ownership costs given their market segment and price. Each vehicle was evaluated in all 50 states plus the District of Columbia using a range of annual mileage intervals and insurance profiles.

“The Accent, Elantra, Genesis Coupe and Tucson are all prime examples of models that not only meet but exceed customer expectations when it comes to value,” said Scott Margason, director, Product Planning, Hyundai Motor America. “Hyundai’s high fuel economy vehicles combined with its strong Assurance program reduces the overall cost of ownership and allows the company to offer quality vehicles with very strong residual values.”

Further information regarding all of the winners of the Vincentric Best Value in America awards for the 2012 model year and the Vincentric methodology is available at www.vincentric.com.

VINCENTRIC

Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive value. Vincentric data is used by organizations such as Yahoo! Autos, AOL, Cars.com, Chevrolet, Toyota, Kiplinger.com, Business Fleet Magazine, Volvo, NADA Guides, The AutoChannel.com, BMW and Fleet-Central.com as a means of providing automotive insight to their clientele. Vincentric, LLC is a privately held automotive data compilation and analysis firm headquartered in Bingham Farms, Michigan.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Journalists are invited to visit our news media web site: www.hyundainews.com

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