- Hyundai Motor America announced January sales of 30,503 units, up 24 percent versus January 2009.
- In February, Hyundai announced sales of 34,004 units, up 11 percent versus February 2009 and the same amount over January 2010.
- Hyundai announced an all-times sales record for both the first quarter of the year and for the month of March. In March, the company sold 47,002 vehicles, up 15.4 percent versus March 2009. For the quarter, Hyundai sold 111,509 vehicles, outpacing the previous record first quarter of 2006.
- Hyundai had an all-time sales record for the month of April. Total sales through the first 4 months of 2010 also represented an all-time record. The company sold 44,023 units, up 30 percent versus April 2009, marking the 16th consecutive month of year-over-year retail market share gains.
- Hyundai Motor America announced sales of 49,045 vehicles in May, a 33 percent increase versus May 2009 and an all-time May sales record for Hyundai. Year to date, Hyundai sales are up 23 percent compared with 2009.
- Hyundai announced sales of 51,205 vehicles in June, a 35 percent increase compared with the same period a year ago. This represented an all-time sales record for both the month of June and the entire first half of the year for Hyundai.
- Hyundai announced sales of 54,106 vehicles in July, a 19 percent increase compared with the same period a year ago. This represents an all-time sales record for the month of July and marks only the fourth time Hyundai has surpassed 50,000 units in a month.
- Hyundai announced sales of 53,603, down 11 percent compared with the all-time sales record set in August 2009, when the successful “Cash for Clunkers” program was in place. Still, August marked the third best volume month in company history, saw a 5.3 percent retail market share and delivered the 20th consecutive month of retail market share gains.
- Hyundai announced all-time record September sales of 46,556, up 48 percent versus 2009. Retail sales were up 73 percent. For the year, Hyundai has reported total cumulative sales of 410,047, up 20 percent versus the same period in 2009, with retail sales up 26 percent.
- Hyundai announced all-time record October sales of 42,656, up 38% percent versus 2009. Retail sales were up 71% percent, while deliveries to fleet accounts were down 46%. Through October, Hyundai has already exceeded total and retail volumes for the entire 2009 calendar year.
- Hyundai announced an all-time record for November sales of 40,723 units, up 45 percent versus 2009. November retail sales were up 85 percent from last year.
- Hyundai announced December sales of 44,802 units, up 33 percent versus 2009. For the full year, Hyundai reported 538,228 sales, up 103,164 units from last year for a 24 percent gain and an all-time Hyundai sales and market share record for the year.
- Hyundai sold its 500,000th vehicle in the U.S for 2010. This marked an important milestone as it is the first time Hyundai has ever broken the 500,000 barrier and is the highest number of cars Hyundai has ever sold here in a single year. The company expects to sell upwards of 530,000 vehicles in 2010, eclipsing the previous high of 467,009 achieved in 2007.
Hyundai sold more than 200,000 Sonatas in North America in 2010, a highpoint for the Sonata nameplate in a record-setting year in which Hyundai sold more than 530,000 vehicles in the United States and more than 110,000 in Canada for the first time ever.
- Hyundai Motor America is came to the aid of Detroit youth with a practical donation of 1,000 winter coats and donated $50,000 to the Children’s Hospital of Michigan on January 11th as part of its Hope on Wheels philanthropic effort.
- Hyundai’s 2010 Hope on Wheels tour visited more than 40 children’s hospitals across the country and donated $2.1 million to support childhood cancer research.
- Chris Perry is named Vice President of Marketing.
- Hyundai’s South Central Region offered a $750 coupon to flood victims in Tennessee, Alabama and Mississippi affected by May’s flooding along the Mississippi river. The coupon was redeemable for all new model-year 2009, 2010 and 2011 Hyundais.
- Derrick Hatami, director of retail operations responsible for national incentives, certified pre-owned (CPO) programs, extended service plans and sales planning activities, was named regional general manager for the Western Region, replacing Sam Brnovich. Brnovich, who was the regional general manger, replaced Hatami as executive director of retail operations.
- Erwin Raphael was named director of product quality and service engineering.
- Jacquelyn Kim was named director of marketing strategy and promotions.
- The Sonata, reached cumulative sales of five million units worldwide as of May 2010. Sonata is the third Hyundai model to reach the landmark figure.
- Hyundai Hope on Wheels announced a new nationwide initiative to raise funds to fight childhood cancer. Hyundai dealers pledged to donate a total of $3 million dollars to Hope on Wheels based on vehicles sold during the month of September (National Childhood Cancer Awareness Month). This was matched by a $3 million contribution from Hyundai Motor America so that Hyundai donated a minimum of $6 million in the month of September to children’s hospitals and other non-profit organizations across the country in the form of “Hyundai Hope Grants.” These Hope Grants will fund childhood cancer research projects as well as survivorship programs and other resources designed to improve quality of life for children with cancer.
- Hyundai announced that Michael J. O’Brien will return to the Hyundai team as vice president of product and corporate planning.
- Hyundai completed the first of a multiphase program to provide customers with more convenience and assurance when planning and scheduling service for their Hyundai. Through an industry-leading customer relationship management platform, the Hyundai Online Service Scheduling Program streamlines the process for customers and significantly improves scheduling and resource utilization for dealerships, resulting in improved customer service and more efficient service operations.
- California Gov. Arnold Schwarzenegger, Hyundai Motor Company Chairman Mong-Koo Chung committed to build a new North American headquarters in Orange County. The new building will be constructed on Hyundai’s current Fountain Valley campus, securing the company’s long-term future in California. Hyundai will invest about $150 million in the approximately two-year project. It is estimated that as many as 1,530 new construction jobs will be created with a $273 million total economic output.
- CEO John Krafcik named Dave Zuchowski executive vice president of sales.
- Hyundai was one of the most visible sponsors of Super Bowl XLIV on Sunday, February 7 with a total of eight ads airing throughout the day. 2010 marked Hyundai’s third consecutive year of advertising during the nation’s largest sporting event and second consecutive year sponsoring the Kickoff Show.
- Hyundai features an accomplished list of celebrities in Oscar advertising, temporarily replacing the long-time “voice” of the brand, Jeff Bridges, who was up for best actor honors for his role in “Crazy Heart.” Oscar rules limit the use of nominees in advertising during the broadcast, and with eight total ads planned, Hyundai alternatives included: Kim Basinger, Richard Dreyfuss I, Richard Dreyfuss II, David Duchovny, Catherine Keener, Michael Madsen, Mandy Patinkin and Martin Sheen.
- At the 2010 FIFA World Cup, Hyundai provided transportation vehicles for world media who came to South Africa. Every media visiting South Africa could rent Hyundai vehicles at Hyundai welcome booths and Europe car branches in South Africa.
- Hyundai, as a global sponsor of the 2010 FIFA World Cup™, connected with the world’s most passionate sports fans through an ad campaign titled “Loyalty” breaking on ABC and ESPN’s wide ranging coverage of sport’s largest global event. “Loyalty” ads united soccer fans’ zeal for their team with Hyundai’s top owner loyalty ranking in Brand Key’s 2010 Customer Loyalty Engagement Index. The campaign featured new TV spots woven into coverage on ABC, ESPN and ESPN2, with extensions on radio, print, online, social media and even Hyundai’s Times Square billboard.
- Hyundai Motor America and the local Hyundai of El Paso dealership agreed to be the title sponsor of the Sun Bowl. Hyundai signed a four-year contract to serve as the game’s title sponsor for 2010, 2011, 2012 and 2013.
- Hyundai launched a new integrated marketing campaign in July starring everyday consumers. In a mall tour spanning from Atlanta to Chicago to Los Angeles in May and June, Hyundai captured the unscripted, unedited remarks of drivers as they tested various Hyundai models. Those impromptu remarks highlight the Hyundai “Uncensored” campaign. A total of six new spots were joined by digital, radio, social media, experiential, CRM and point-of-sale components as the campaign ramped up in July and ran through the end of August.
- Hyundai today welcomed 50 new Sonata drivers as part of its “Uncensored” Facebook campaign. Fifty consumers were given the opportunity to test drive the all-new 2011 Sonata for the next 30 days in exchange for their uncensored opinions, which they will share via Hyundai’s social media channels, including the Hyundai Facebook page. The chosen participants will be compensated with an HD Flip Cam to document their experience, a $250 gas card and $500 spending cash.
- Hyundai and Rhys Millen Racing entered rounds two and three of the U.S. Rallycross Championship at the New Jersey Motorsports Park. Millen piloted a Hyundai Rally car specifically developed for the World Rally Championship.
- Hyundai becomes the title sponsor of the PGA TOUR’s season-opening tournament at The Plantation Course in Kapalua, Hawaii for the next three years.
- Hyundai took one of the Internet’s breakout artists, Pomplamoose, into mainstream media with a winter marketing campaign featuring new music from the popular YouTube duo. Pomplamoose’s Jack Conte and Nataly Dawn recorded three new covers of traditional holiday favorites for the campaign. “Deck the Halls” is the theme for a new Genesis spot announcing a lease offer of just $399 per month. “Up on the Rooftop” is the soundtrack for an all-new 2011 Sonata spot introducing a $199 per month lease special. And “Jingle Bells” is used in several spots featuring deals on Accent, Elantra and Santa Fe.
- Hyundai extended its agreement with the world soccer governing body, FIFA, to an unprecedented long-term commitment for sponsoring the FIFA World Cup™ in 2018 and 2022 as the official automotive partner.
- Sonata Hybrid’s introduction to Hyundai showrooms was supported by a national marketing campaign debuting on college football’s Hyundai Sun Bowl, Dec. 31.
- Hyundai introduced its refreshed Santa Fe. The 2010 Santa Fe features a revised exterior and new powertrains with six-speed transmissions which improve both fuel economy and vehicle performance.
- The 2010 Elantra is upgraded with an optional in-dash LG Electronics navigation unit. The system features Bluetooth and mapping software for the continental United States and has available POIs (Points of Interest) for entertainment, shopping and dining. The unit is the least expensive full-screen-navigation-equipped vehicle among comparable models.
- The 2011 Hyundai Azera added power and efficiency to a model known for its luxurious appointments. The updated large sedan will now include an advanced six-speed automatic transmission and other powertrain refinements raising the bar on fuel economy in its class, while still gaining horsepower.
- The 2011 Sonata 2.0T Turbo debuted with Hyundai’s first four-cylinder turbocharged gasoline direct-injection engine with a best-in-class 34 mpg highway fuel economy rating. The new 2.0-liter turbocharged gasoline direct-injection engine is part of Hyundai’s Blue Drive strategy that aims to lead the industry in fuel efficiency and sustainability.
- Hyundai introduced the all-new 2011 Sonata Hybrid at the New York auto show today, changing the game in hybrids with unique approaches in hybrid powertrain design, battery technology and vehicle appearance. The Sonata Hybrid was Hyundai’s first hybrid in the U.S. market.
- Hyundai introduced of its all-new flagship vehicle, the 2011 Equus. Equus competes with the best luxury sedans in the world on all levels including amenities, performance, advanced technologies, design and ownership experience.
- Hyundai revealed additional engineering and feature information for the all-new 2011 Equus. The Equus will be offered in just two configurations, Equus Signature and Equus Ultimate, both lavishly contented.
- Hyundai announced plans to maintain its leadership and achieve a corporate average fuel economy (CAFE) rating of at least 50 miles per gallon (mpg) by 2025 for its lineup of passenger cars and light duty trucks.
- Hyundai Motor Co. unveiled the company’s, and Korea’s, first Full Speed Electric Vehicle (FSEV) named ‘BlueOn.’
- The Hyundai Genesis Coupe 3.8 R-Spec priced at $26,750 will arrive at dealerships across the country in the fall. R-Spec takes the core performance equipment from the 3.8 Track model and eliminates non-essential convenience equipment to reduce its weight by 68 pounds and price by $4,000.
- Hyundai Elantra joined the Sonata in production at Hyundai Motor Manufacturing Alabama (HMMA) in fall 2010.
- Hyundai Motor Co. unveiled the company’s – and Korea’s - first Full Speed Electric Vehicle (FSEV) named ‘BlueOn,’ opening a new era in eco-friendly technology.
- Hyundai announced pricing for its all-new Sonata 2.0T Turbo, starting at $24,145 MSRP for the Sonata SE 2.0T and $27,045 for the Sonata Limited 2.0T.
- Six Hyundai models were displayed at the 2010 SEMA show in Las Vegas: Rhys Millen Racing Equus, DUB Magazine Equus, Mummbles Marketing Equus, ARK Performance Genesis Coupe, Gogogear Racing Genesis Coupe, and Rides Magazine Sonata Turbo.
- Hyundai announced pricing for the all-new Equus luxury sedan. The lavishly contented Equus Signature will be priced at $58,000 and the top-of-the-line Equus Ultimate at $64,500.
- Hyundai launched the Equus Owner's Manual App for iPad®, iPhone and iPod touch. This is a clean-sheet approach to the luxury sedan's key features that also includes live service scheduling, video tutorials and location-based dealer locator. The app is available on the App Store for owners and non-owners, and is available to download for iPads that Hyundai is providing to all new Equus owners.
- Hyundai announced pricing for its all-new Sonata Hybrid, featuring Hybrid Blue Drive technology and lithium-polymer batteries. The Sonata Hybrid comes in just two flavors from the factory – the very well-equipped Sonata Hybrid at $25,795, and the incredibly well-equipped, tech-feature-packed Premium version at $30,795.
Honors/Awards and Rankings
- AAA named 11 of the best vehicles for traveling with pets, Santa Fe won in the “Active Lifestyle” category. "Buyers will find that both Hyundai and aftermarket suppliers offer many accessories to make rides with the family pet easier and more comfortable."
- Hyundai’s Genesis Coupe was named a Best New Car in About.com Cars’ annual Best New Cars List for 2010.
- About.com Cars recognized the Hyundai Elantra Touring on its list of Top Ten Family Cars under $20,000 for its big cargo bay, list of standard features and affordable price tag.
- ALG announced its 12th annual Residual Value Awards, honoring vehicles across 19 different segments and two brands that are predicted to retain the highest percentage of their MSRP after a three-year period. The 2011 Hyundai Elantra topped the competitive compact segment, winning ALG’s award for the highest residual value in its class.
American Council for an Energy-Efficient Economy (ACEEE)
- For the third consecutive year, the 2010 Hyundai Sonata was recognized by the American Council for an Energy-Efficient Economy (ACEEE) on its annual “Greener Choices 2010” list for earning the highest green score in its class.
Atlanta Auto Beat
- Sonata made Atlanta Auto Beat's list of Top 10 Models of the Year. They based our decisions on a number of factors, such as affordability, fuel economy, driving performance and practicality.
- Leading German automotive magazine Auto Bild awarded Hyundai the top position in the Auto Bild Quality Report 2010. Beating all other manufacturers, including Toyota, BMW and Audi, Hyundai took the prestigious honor based on a comprehensive analysis of reliability, long-term quality and customer satisfaction.
- Veloster made AutoGuide's Top 10 Most Anticipated Vehicles of 2011 list.
- The all-new 2011 Hyundai Sonata was named to Automobile Magazine’s annual “All Stars” list as one of the most outstanding cars of 2010.
Automotive Hall of Fame
- The Automotive Hall of Fame awarded its coveted 2010 Distinguished Service Citation to John Krafcik, Hyundai Motor America president and CEO, on January 15, in conjunction with the Detroit Economic Club.
Automotive Lease Guide (ALG)
- Hyundai Sonata GLS with automatic transmission received an impressive 36-month residual value of 54 percent of manufacturer’s suggested retail price (MSRP) from Automotive Lease Guide (ALG).
- The 2010 Genesis and 2010 Tucson both received AutoPacific’s Vehicle Satisfaction Awards. The Genesis received the Aspirational Luxury Car Class award and the Tucson received the Compact Crossover SUV Class award. AutoPacific's Vehicle Satisfaction Award measures how satisfied an owner is with his/her new car or light truck.
- The all-new 2011 Hyundai Sonata was honored by AutoPacific with the first-ever President’s Award in recognition of its record-breaking performance in a recent study. 975 drivers of the all-new 2011 Sonata rated their cars in 48 separate categories ranging from the basics of comfort and convenience, to performance and environmental friendliness. The Sonata received a score of 775 out of 1,000, which has never been achieved before.
- Hyundai's all-new 2011 Sonata midsize sedan was AutoTrader.com’s most-viewed vehicle in its class during the month of March. For the first time ever, Sonata surpassed competitors that include Honda Accord, Toyota Camry and Nissan Altima. AutoTrader.com recorded 16.5 million unique monthly visitors in March, the highest traffic the company had ever experienced.
- Hyundai made its debut on the 50 Most Innovative Companies in 2010 list, coming in at #22. The history of innovation is documented in the magazine and online.
- Hyundai earned the No. 6 ranking on the 2010 Customer Loyalty Leaders list which showcases the results of an annual survey by Brand Keys. Hyundai was one of only two car brands in the top 50 and was also the highest ranked brand in the automotive category in the 2010 report.
Car and Driver
- The all-new 2011 Hyundai Sonata was named one of the “10Best Cars for 2011” by Car and Driver, the world’s largest automotive enthusiast publication. This marked the first time a Hyundai product has received the sought-after recognition by the editors of Car and Driver.
- The Genesis Sedan was named “Best Deal for the Boss” in the Cars.com annual Best Lifestyle Vehicle Awards.
- The 2011 Sonata topped a field of eight popular midsize sedans to win the Cars.com “$25,000 Family Sedan Shootout.” The Cars.com analysis consisted of six automotive journalists, a family of four and three days to determine: What's the best family sedan you can buy for $25,000 or less? The answer was clearly “Sonata” as the new Hyundai model easily outpaced the field with 794 points on a 1000-point scale, beating second-place finisher Camry by 42.
- Hyundai’s Genesis sedan and sportier sibling Genesis Coupe rang in at number five on CarsDirect’s Top Ten Cars of the Decade Countdown.
- Hyundai Sonata was the most-shopped vehicle in May according to data from Compete, a Kantar Media company. Sonata was on more shopping lists (130,000) than any vehicle in the industry, topping perennial leaders like Toyota Camry, Honda Accord, Honda Civic and Ford Fusion according to Compete’s analysis of website traffic patterns.
- Consumers Digest Magazine named both the 2011 Hyundai Sonata and 2011 Hyundai Genesis sedan a “Best Buy.” The ratings are based on behind-the-wheel assessment, safety ratings, ownership costs, warranty, price, comfort, ergonomics, styling and amenities. The Sonata was a Best Buy in the Family Car category and the Genesis sedan was a Best Buy in the Luxury Car segment.
Consumer Guide Automotive
- For the 2010 Best Buy and Recommended Awards, Genesis Coupe was a Recommended pick in the Sports/Performance category, Genesis was a Best Buy in the Premium Large Car category, and Accent was a Recommended pick in the Subcompact Car category. Consumer Guide's editors offer Best Buy and Recommended picks in 18 distinct vehicle classes to simplify the selection process for today's buyers. The Best Buy and Recommended picks focus on overall vehicle value and take into account performance, economy, reliability, ease of use, comfort, and price.
- The Elantra SE was Consumer Report's Small Sedan Top Pick for 2010. Their Top Picks are the best all-around models in their categories, based on their performance, reliability, and safety. They are chosen from the more than 280 vehicles we've recently tested and must meet our criteria in three areas: road test, reliability, and safety.
- The all-new 2011 Hyundai Sonata was the most considered vehicle on Edmunds.com for five weeks in a row – a first ever for Hyundai.
- The all-new 2010 Tucson jumped up to number two on Edmunds.com most viewed list, from fourth to second.
- The 2010 Genesis and 2011 Sonata made the Top 10 Best Dark-Horse Cars of 2010 list put together by Edmunds.com to showcase vehicles worthy of more serious consideration by car shoppers.
- The model years 2003 to 2008 Elantra topped the Compact Sedan category and the model years 2006 to 2008 Azera won out in the Large Sedan segment for Used Car Best Bets of 2010. Edmunds.com chose this year’s Used Car Best Bets based on reliability, safety, value, and availability. This year all cars and trucks from the 2003 to 2008 model years were eligible.
- Hyundai Motor Company climbed eight spots to become the 188th leading company in the world, and third among automakers, according to an annual list of the top 2000 leading global companies published by Forbes magazine. Hyundai has gained ground in the past two rankings, rising from 245 in 2008 and 196 in 2009.
- World Champion driver Rhys Millen placed second in Round One of the Long Beach Formula DRIFT Championship with the Red Bull Hyundai Genesis Coupe.
Green Car Journal
- Green Car Journal named the 2011 Hyundai Sonata Hybrid as a finalist for the 2011 Green Car of the Year award.
- Hyundai brand equity gained more than four points in the 2010 Harris Poll EquiTrend® survey, its annual brand equity study that measures over 1,000 brands across 42 categories, including consumers’ opinions of 35 automotive brands. Hyundai’s improvement topped all but one other manufacturer.
Insurance Institute for Highway Safety (IIHS)
- 2011 Hyundai Sonata receives “Top Safety Pick” label from the Insurance Institute for Highway Safety (IIHS).
- 2010 Hyundai Genesis sedan 2010 model receives “Top Safety Pick” label from the Insurance Institute for Highway Safety (IIHS).
- 2010 Hyundai Tucson 2010 model receives “Top Safety Pick” label from the Insurance Institute for Highway Safety (IIHS).
- Four Hyundai models achieved the 2011 Top Safety Pick honor from the Insurance Institute for Highway Safety (IIHS): the Hyundai Sonata, Genesis, Santa Fe and Tucson.
- The 2010 Tucson and 2010 Santa Fe both received Insure.com’s “Low Cost Car Insurance Award.” The 2010 Tucson and 2010 Santa Fe rang in at numbers four and six respectively as the cheapest vehicles to insure in the SUV category.
- Hyundai, the fastest-growing automotive company by brand, saw its brand value increase by 9.3 percent from a year earlier in the Best Global Brands 2010 by Interbrand, outperforming the industry’s average growth rate. Hyundai, which has been included in the Best Global Brands for six consecutive years, ranked No. 65 out of 100 brands this year, a steady increase from the No. 84 position in 2005.
J.D. Power and Associates
- Hyundai significantly reduced problems per 100 vehicles and gained ground in the rankings of the 2010 J.D. Power and Associates Vehicle Dependability Study (VDS). Hyundai ranked number 11 among nameplates in the long-term quality study, four rank positions above industry average and up three rank positions over 2009.
- The Hyundai Accent topped the sub-compact segment in the 2010 Initial Quality Study (IQS). Owners of the economical and fun-to-drive 2010 Accent reported the fewest problems per 100 vehicles in its segment. Elantra also finished in the top three in the compact car segment.
- Hyundai significantly improved its position in the rankings of the 2010 J.D. Power and Associates U.S. Sales Satisfaction Index StudySM (SSI), ranking No. 7 overall. Hyundai also had the greatest improvement of all mass market brands from 2009, moving from No. 16 to seven in 2010.
- Hyundai significantly gained ground in the rankings of the J.D. Power and Associates 2010 Customer Retention StudySM. Hyundai ranked number three among nameplates in the brand loyalty study, seven rank positions above the industry average and up eight rank positions over 2009.
Kelly Blue Book (Kbb.com)
- The 2010 Elantra Touring was named a “Top 10 Family Car” by Kelley Blue Book’s www.kbb.com. Elantra Touring was one of 10 cars that made the list of what kbb.com editors consider the very best of the best vehicles for families this year.
- Brand loyalty for Hyundai surpassed that of Honda and replaced Toyota, allowing Hyundai to take the No. 1 spot among car shoppers, according to the latest Kelley Blue Book’s www.kbb.com Market Intelligence data.
- The 2011 Sonata was named to kbb.com’s Top 10 Most-Researched New Vehicles list for the first time. In February, the Sonata was the fifth most-researched new car on kbb.com alongside ‘Top 10 Most-Researched’ mainstays such as Accord, Civic, Camry and CR-V.
- The 2010 Elantra Touring made the list of kbb.com’s Top 10 Coolest Cars Under 18,000. The criteria used in examining the vehicles included safety, fuel economy, interior size, comfort and technology.
- The Genesis Coupe was named to kbb.com’s 2010 Top 10 Fast-Lane Four-Cylinders – a list of 10 new high-performance cars with four-cylinder engines.
- Kelley Blue Book’s kbb.com named Hyundai as the No. 1 “upward-climbing” brand in share of market interest in May. These results come from the latest Kelley Blue Book Market Intelligence analysis of recent kbb.com Web traffic patterns.
- Kelley Blue Book’s kbb.com named the 2011 Equus to its Top 10 Summer Sizzlers list, a compilation of all-new early arrivals from the automotive class of 2011.
- Kelley Blue Book’s Kbb.com Brand Watch reported that for the first time ever, Hyundai made the list of top five most-considered brands. Hyundai garnered 29 percent of the total consideration among shoppers of this segment, beating out top competitors like Nissan.
- The all-new Hyundai Sonata was deemed the “most noteworthy success story” of the year in kbb.com’s “Most Researched New Vehicles of 2010” report. Sonata leapt 24 places to number five overall.
Kiplinger’s Personal Finance
- Hyundai’s 2010 Tucson crossover was named a “Best New Crossover” in the “Small Crossovers” category by Kiplinger’s Personal Finance. The magazine named the top new models in eleven categories, and the Tucson topped competitors such as the Volvo XC60 and Mitsubishi Outlander.
- The Genesis Coupe was named “Just for Fun” Car of the Year by MotherProof.com.
- The 2011 Hyundai Sonata was named the Car of the Month for March by NADAguides.com.
- The National Highway Traffic Safety Administration (NHTSA) awarded an overall five-star crash test rating, the highest government ranking under the agency’s New Car Assessment Program, to the all-new 2011 Hyundai Sonata. The Sonata was one of only two model to earn five stars overall.
North American Car of the Year
- The all-new 2011 Hyundai Sonata was named one of three finalists for North American Car of the Year, one of the most exclusive automotive awards in the world.
- Playboy named the Hyundai Equus to its 2011 Cars of the Year list as “Most likely to succeed.”
- The Sonata made Kurt Ernst’s 10 Favorite Cars Of 2010 list – the ones that impressed him the most with their balance between capabilities, price and comfort.
- The Hyundai Genesis sedan was named the “Near Luxury Car” segment leader in Strategic Vision’s 2010 Total Quality Index™ (TQI). Genesis sedan topped its category beating out premium luxury competitors such as the BMW 3 Series, Mercedes C-Class, and Audi A4. The TQI reveals how vehicles are judged when the “complete” experience is measured. Car buyers are asked to rate all aspects of the ownership experience from buying and owning to performance and driving.
The Car Book 2010
- The Car Book 2010 selected the Hyundai Genesis, Elantra and Accent as Best Bets for exceeding the safety and performance needs of the American car buyer.
The Car Connection
- TheCarConnection.com named the 2011 Hyundai Sonata its “Best Car to Buy 2011”. The 2011 Sonata topped TheCarConnection’s numeric ratings among all vehicles with a base price of less than $50,000, including destination.
- The all-new Hyundai Sonata led TheCarConnection’s (TCC) list of top ten most popular reviews in 2010. The all-new Sonata, TheCarConnection's Best Car to Buy 2011, topped all other models, boosting viewership and site traffic each time a new story was posted.
- Thule named the 2010 Tucson Limited as the Thule Road Trip Vehicle of the Year under $30,000.