John Shon is the senior manager of product planning for Hyundai Motor America. He has been in a management role since 2010, and is responsible for the product planning and lifecycle management of the Sonata family of mid-size cars, including the Sonata Hybrid and Plug-In Hybrid, and full-size sedan Azera. He also manages and coordinates the product development process with Hyundai Motor America’s parent company, Hyundai Motor Company, where he develops product strategies, establishes target buyers, provides direction for exterior and interior design, determines vehicle specifications and trim levels, substantiates sales volume, and proposes vehicle pricing.
Since joining Hyundai in 2006, Shon has held the positions as assistant manager of product planning, and senior associate of corporate strategy and market insights. In these roles, he assisted in managing research projects, defined research objectives, managed supplier relationships, determined methodology, analyzed results, and drew strategic business and product implications.
Shon earned his bachelor’s in economics from the University of California, Irvine, and his Master of Business Administration from the University of Illinois, Urbana-Champaign.